Expert Solutions

What is SEO?

SEO stands for “search engine optimization.”

In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines.

The better visibility your pages have in search results, the more likely you are to be found and clicked on.

Ultimately, the goal of search engine optimization is to help attract website visitors who will become customers, clients or an audience that keeps coming back.

Why is SEO so important?

SEO is a critical marketing channel.

First, and foremost: organic search delivers 53% of all website traffic.

Another reason SEO is critical for brands and businesses: unlike other marketing channels, good SEO work is sustainable.

SEO is the foundation of holistic marketing, where everything your company does matters.

SEO is a channel that drives the traffic you need to achieve key business goals (e.g., conversions, visits, sales).

It also builds trust – a website that ranks well is generally regarded as authoritative or trustworthy, which are key elements Google wants to reward with better rankings.